The TAM Card first made it’s appearance in Las Vegas in 1982, when Las Vegas resident Jack Doyle used his political connections with LVMPD to get a county ordinance passed that required all alcohol serving employees to complete a alcohol awareness course. Doyle partnered with the Michigan Licensed Beverage Association (MLBA), a company that lobbies on behalf of restaurant owners, to produce a propriety alcohol awareness course called Techniques of Alcohol Management (TAM). Jack Doyle and his wife Ann Doyle opened their TAM of Nevada office in a seedy area of town at Sahara Avenue & Maryland Pkwy that same year. The Doyle’s offered a 3 hour long TAM classroom course for $30. The classroom course featured a live instructor who read lessons out of a book published by MLBA. Upon completion of the course, students received a certification card, known as a TAM Card, which featured Ann Doyle’s signature. As the decades passed, the Doyle’s never seemed to keep up with the changing times. In addition, their office was run down, dirty, and complaints of poor customer service abounded. As the Doyle’s had a monopoly, they had no interest in providing good customer service. In 2005, several hospitality based organizations lobbied the state legislature to take over alcohol awareness training regulations from Clark County and establish a new state law giving full authority of alcohol awareness training to the state government. Tam of Nevada and MLBA, worried about losing their monopoly, fought hard against such a measure, but lost. In 2007 state law was enacted stripping Clark County of their authority over alcohol awareness training. The TAM of Nevada and MLBA stranglehold was over. The state government gave approval to Ace Bartending Academy, the largest bartending school in Nevada, to offer online alcohol awareness courses in mid-2007. Jack Doyle had died several years earlier, and Ann Doyle was still running the TAM Card business the same way she had back in the early 1980s. In fact, the camera, computers, and equipment at the TAM Card office dated back to the early 1980s. Doyle also refused to embrace online courses or the internet, instead falsely telling the public that online TAM Card courses were illegal. In early 2008 during the economic downturn, TAM of Nevada was evicted from their offices and abruptly ceased operation. Ann Doyle, financially destitute, died in 2010. In 2010 MLBA relaunched TAM of Nevada, subcontracting the Las Vegas TAM Card operation to O/E Learning. Without a monopoly and guaranteed 100% market share, TAM of Nevada has had to downsize and move their offices several times.